/Selected Work

Websites built around what makes you different.

I design and build sites for independent brands. No templates: each one starts from the brand and the way its customers shop, then I build the features that make it feel like nobody else's site.

See the buildsinfo@thenaked-ad.com
CustomBuilt on Shopify or any platform you prefer, or as a fully custom site with no CMS to pay for
Design + BuildOne person from first sketch to launch day
TrackingPixels, analytics and conversions set up properly, so you know what's working
GrowthMeta and Google ads to bring the right people to the site
/Live builds

The interesting bits

Each clip is recorded on the real site. These are the features that took the most thought, and the ones customers remember.

pantography.com/pages/world-map
Recorded on the live site
01

Pantography

Custom Shopify site

Guy Gee is reimagining a postage stamp from every country in the world, so the shop is a map.

  • Interactive world map with a pin for every place there's an artwork
  • Click a country and the map zooms in while its artworks slide in alongside
  • Every artwork shown framed, the way it arrives on your wall
Try the map
ellafreire.com
Recorded on the live site
02

Ella Freire

Custom Shopify site

Prints of original Pan Am, TWA and Braniff luggage tags, officially licensed. So you shop by destination.

  • A spinning 3D globe with a route to every destination in the collection
  • An airport departures board: hover a flight and the globe flies there
  • Each print's tag, edition and price shown as you go
Spin the globe
Susan Bunn · preview
Recorded on the preview
03

Susan Bunn In progress

Custom Shopify site

Buying a large original online is a leap. This site helps people picture it on their own wall first.

  • Close-ups of the gold leaf, plus each painting shown at true size next to a sofa
  • A 3D view of every painting that opens on your phone's camera, on your own wall at real size
  • Shortlists, a "show someone" share link and a 48-hour hold
Open the preview
kioskrecording.studio
Recorded on the live site
04

Kiosk Recording

Custom coded site, no CMS

A music studio in South London. A completely different brief: stripped back, typographic and fast.

  • An animated logo that builds itself, then recolours wherever you click
  • Studio, gear list and work on one quick page
  • Profiles for each engineer
Visit the site
/Design briefs

Working to design briefs

I also build sites from a graphic designer's work: faithful to the brand and the files, with the interactions, motion and mobile layouts that a static design doesn't cover.

Storehouse Fine Arts

Exhibition consulting and art logistics. Built from the brand identity, with a first screen you can draw across in the brand colour.

Custom coded site · Design by Dougal Gray
Invescore website

Invescore

Gulf business advisory. Built from the Figma design, with the motion and the full mobile layout added.

Custom coded site · Design by Dougal Gray
/Concepts

Ideas for other brands

Most of my builds start with a concept like these. Each one starts from the brand itself, so none of them look alike. Click through: they all work on your phone too.

Talou concept homepage

Talou

Children's knitwear · playful and bold
Clifton Coffee Roasters concept homepage

Clifton Coffee Roasters

Coffee roasted in Bristol · flavour radar and subscriptions
Brownie Heaven concept homepage

Brownie Heaven

Brownies by post · brownie finder and weddings

Concepts are my own design ideas, made to show what a brand's site could become. The brands' names and photos belong to them.

/Get in touch

Start a conversation.

Tell me what the business is trying to do. If it is a fit, you get a straight recommendation and a price. If it is not, you get told that instead.

Tell me what you are trying to solve.